Here's an excerpt from an interesting article on how bands are promoted on television from The Sunday Times (London) that mentions M5:
If you’ve never seen a band looking bored, you probably work for a living. In
which case, you didn’t catch Maroon 5 on the ITV lunchtime chat show Loose
Women the week before last, performing with the verve of pensioners en route
to the post office.
These days, artists with an album to promote are often
faced with a chilling choice — an early-morning appearance on GMTV, with
that dreaded stopover on the sofa, or a performance on Paul O’Grady’s
afternoon show, before a feature on dancing dogs.
“Persuading an artist to appear on these programmes can be a battle,”
admits Steve Morton, who spent seven years as media director at Virgin
Records before leaving to manage bands including the Hoosiers and the
Automatic. “Every act wants to be on Later, alongside credible musicians,
with an audience of genuine music fans. The problem starts when you sell
more than 100,000 albums in Britain. To get bigger, you have to reach out to
people who aren’t regular music-buyers — say, housewives who
occasionally put an album in their trolley at Tesco. When the Hoosiers’
album went platinum, the only way we could reach a new audience was on shows
like This Morning and Paul O’Grady. Luckily, the guys have a quirky sense of
humour that works well on TV. That’s unusual. With most artists, you take
one look at their face and know they desperately don’t want to be there.”
Another manager recalls hours spent last autumn trying to persuade his
award-winning American rock band to do the UK chat-show circuit. “They were
worried it would affect their credibility,” he says. “They were right, of
course, but their album sales had hit a plateau. They were offered Loose
Women or Alan Titchmarsh — try explaining to American rockers why they
should play on a programme hosted by a genteel middle-aged gardener. They
almost agreed to Ant and Dec’s Saturday Night Takeaway. Then they discovered
the band on the previous week had to dress up as elves. In the end, they did
nothing and the album stopped selling.”
Read the full article at timesonline.co.uk